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Pre-Paid Legal Leads - 3 Roads, Which Is Optimal?
Prepaid Legal leads can make the difference between getting good results and defeat in your small business. But, not all leads are created equal.
Whether you decide to buy leads or create your own, there are three main "types" or categories that you'll find helpful in growing your Prepaid Legal business:
1. Likely customers. These individuals are interested in one of your products or services. If satisfied, they may be gingerly introduced to your program with moderate success. But, they didn't start with an interest in making income, and they're going to need a lot of guidance.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be sincere, that's for you to ascertain. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your job will be to find the serious ones, address their objections and guide them into your opportunity.
3. Active network marketers. These leads are already in an opportunity, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their credit card by becoming a member of a program.
The finest prepaid legal leads are those in the last group: current multi-level marketers.
Why?
Well, as discussed above, you are certain they have an interest in making hard cash with multi-level marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such foolish questions. They're through that; they know better.
They also understand the profession better than someone who's never been in multi-level marketing. So, once they join your organization and get trained, they'll generate results much more quickly (and with less instruction) than the average person.
Lastly, they possibly know other active MLMers: their sponsor, downline, and even cross-line distributors they bonded with at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your organization.
They're in an opportunity, though, and not always looking to start something new. It's your job to softly, and carefully, pique their attention without setting off any alarms.
The best way to do this is to lead with an offer that benefits them in their existing opportunity... something unrelated to your program. Something generic, like marketing tools or training.
Secure their trust, and make evident your worth to them by showing them how to move forward with their existing program. Show them that, unlike their existing advisor, you are training them things that work. But make it understood that the only people who get your true focus are the people contributing to your financial success.
At that point, working with your group will be the next logical move.
In summary, you can go after potential customers, you can pursue opportunity seekers, or you can go after active multi-level marketers. Of the three, active network marketers have the highest potential to explode your organization with the least effort. Focus your energies there, and your income will never be the same.
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