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Pre-Paid Legal Leads - 3 Roads, Which Is Optimal?
Prepaid Legal leads can make the difference between being successful and defeat in your small business. But, not all leads are born equal.
Whether you determine to buy leads or generate your own, there are 3 main "archetypes" or categories that you'll find handy in growing your Prepaid Legal business:
1. Potential customers. These leads are interested in one of your products or services. If happy, they may be gingerly introduced to your program with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of coaching.
2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the serious ones, allay their objections and guide them into your program.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their cash by joining a program.
The finest prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as discussed above, you are certain they have an interest in making hard cash with network marketing. You aren't going to hear them ask, "Is this one of those ponzi schemes?" and other such silly questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they sign up to your organization and get up to speed, they'll generate results much faster (and with less guidance) than the average person.
Lastly, they probably know other active network marketers: their sponsor, front line, and even cross-line representatives they met at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your organization.
They're in an opportunity, though, and not always looking to initiate something else. It's your job to gently, and with utmost care, pique their interest without setting off any trip wires.
The best way to do this is to lead with an offer that assists them in their existing business... something unrelated to your program. Something generic, like advertising tools or education.
Win their trust, and show your worth to them by helping them move forward with their existing program. Show them that, unlike their existing upline, you are showing them things that yield results. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.
At that point, getting started with your team will be the next reasonable step.
In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active network marketers have the maximum potential to explode your group with the least effort. Focus your effort there, and your business will never be the same.
Pre-Paid Legal Leads - 3 Roads, Which Is Optimal? Prepaid Legal leads can make the difference between success and failure in your business. But, not all leads are created equally. Read this article you'll discover the three main "archetypes" of prepaid legal leads, as well as which are the most efficient in growing your downline!
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