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MLM Genealogy Leads - The Good, The Bad & The Ugly
MLM genealogy leads can be quite a valuable tool in establishing your network marketing business, especially if you're a professional marketer. But, just like anything else, there are both positives and negatives to using them. In this article, we'll analyze the issues surrounding MLM genealogy lists.
First, The Good...
I often check with networkers that are new to the business. More often than not, they've been advised by their upline to make a list of friends, family members, and acquaintances to approach about their opportunity.
This is not the best advice.
If you're marketing sports cars, the best possible prospect is someone who has purchased a sports car lately... that may or may not include your pals, family, and acquaintances.
Sponsoring anyone into your MLM opportunity is no different. Ideally, you want t speak with individuals who have joined a network marketing opportunity a short while ago. These are known as "opportunity buyers," and that's precisely what MLM genealogy leads are.
So, if you're thinking about buying MLM genealogy leads, you're on the right path.
The Bad...
Regrettably, it's not always that easy.
MLM genealogy leads are often years old, having been pulled from the back office of companies which are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't stay here anymore... Stop calling me!"
Furthermore, there's a very good chance that the list has been sold often times. Chances are, your "fresh MLM genealogy lead" has been contacted many times before you actually bought their information.
Another issue is consumers. Many companies place both customers and marketers in the same report, and just because someone purchased a product doesn't imply they'll be thinking about joining an opportunity. Yet more of your time is wasted.
The Ugly...
Last of all, there's one very important thing to consider. Every name on the list which you bought it there for one reason and one reason only: they joined up with, or bought product from, a MLM.
Not one of them called for their name to be put there, nor did they ask to be solicited by you.
This influences you in two ways:
1) Legally, you have to be watchful in how you initiate contact. Since you don't have their permission, and their telephone number might be on the do not call list, you can't take advantage of something like voice broadcasting... and you have to be careful with e-mail.
You may call them one by one, but that's not very effective...
Direct mail is most likely most secure, but a few MLM genealogy leads actually include address data. Most include name, phone number, and e-mail if you're lucky.
2) It takes more skill to achieve success with these leads. If you're going to attend the phone and call them harsh, you better know precisely what you're going to say and be confident in your delivery.
If not--if they smell fear--you'll be eaten alive!
That is it! The good, the bad, and the ugly on MLM genealogy leads.
You are right to be targeting opportunity purchasers, but don't forget that most MLM genealogy lists are aged, outdated and full of bad data. You'll need to be careful how you contact them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation carefully.
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